Est. 2019
Built tooutlive the brief.
Websites, platforms and the systems underneath them, for companies whose problem does not have an off-the-shelf answer.
Drag across the field.
hold to blast
about
Kraftline buildsthe system, notjust the page.
Kraftline is an independent design and engineering studio. Companies bring us the build that does not fit a template, and we carry it from a rough idea to something running in production.
We work in your repository, against real constraints, on a live URL from the first week. Clear first, crafted always, built so the next team can extend it.
Our job is to make hard software feel obvious. Systems people understand on sight, running where nobody has to babysit them.
Honest scope.
Finished work.
method
Weather the scale.
Most builds break at the second year, not the first launch. We design for the load that arrives later.
services
What we take on.
- 01
Websites
Marketing sites and storefronts that load fast, rank, and hold their shape as the content grows.
- 02
AI Systems
Agents, pipelines and internal tools that take the repetitive half of the work off your team.
- 03
Product Design
Interfaces and design systems that survive contact with a real backlog and a real team.
- 04
Brand
Identity, voice and the asset kit around it, delivered so anyone in the building can use it correctly.
- 05
Complex Software
The build everyone else has quoted around. Bring the idea, the budget and the nerve; the difficulty is our problem.
mission
Mission:Impossible.
The brief nobody wants is the one worth taking. Bring the idea, the budget and the nerve; working out how is our job.
Complex software- The brief arrives undefined.01
- Scope it.02
- Design the system.03
- Now it extends itself.04
- Point it at something.05
- Ship it.06
work
Six builds you can open in another tab. Every figure on these pages is something you can check against the live site, and where a client has not given us a measured outcome we have left it out rather than written one.
Shipped, and still running.
- 01
Vyloo
A pharmacy storefront written from scratch for the searches other pharmacies lose: urgent, out of stock, hard to find.
Online pharmacyIndia - 02
Black Sheep
Made to order party, festive and wedding pieces, merchandised by occasion instead of by category.
Hand embroidered womenswearIndia - 03
Locale
Hundreds of products across a dozen labels, cut the way the store is actually walked.
Multi brand fashion retailSydney, Australia
track record
From idea to running system.
A snapshot of ourexperience and impact.
- 01
100+
projects shipped
- 02
6+
years of production work
- 03
100%
of clients arrived by referral
- 04
5+
agencies we deliver for
contact
Let's build somethingdurable.
Tell us about the project. We usually reply within one business day.