Hand embroidered womenswear
The Black Sheep Collective
Made to order party, festive and wedding pieces, merchandised by occasion instead of by category.
- Sector
- Hand embroidered womenswear
- Market
- India
- Live
- theblacksheepcollective.com/
One of one, sold on a screen.
the brief
The piece in the photograph is the only one of it.
Selling made to order clothing online breaks the assumption a product grid is built on. And the customer is not shopping for tops, she is shopping for a wedding in November.
the build
Navigated by occasion, not by category.
A Shopify storefront on a dark editorial ground, where full bleed photography and a serif display leave the garment as the loudest thing on every screen. Navigation is cut by occasion first and category second.
The build was carried through a conversion pass after launch rather than handed over at it, which is where most store projects quietly stop.
outcome
- 01
Shopify
built with
- 02
Occasion
navigated by
- 03
Made to order
fulfilment
stack
- Shopify
- INR
see it live
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