service 04
Brand
Identity, voice and the asset kit around it, delivered so anyone in the building can use it correctly.
- Timeline
- 4 to 8 weeks
- Starts at
- From $4K
- Works with
- Identity, Voice, Guidelines
An identity that only works when a designer applies it is not finished. It has to survive a sales deck made in a hurry.
what you get
01
Positioning first
What you do, for whom, and why it is different, written down and agreed before anything is drawn. Everything downstream is an argument from this.
02
Identity system
Wordmark, marks, palette, type and the rules that hold them together, designed against the places they will actually appear.
03
Voice with examples
Principles are not usable. Before-and-after pairs are. The guide shows the same sentence written wrong and written right.
04
An asset kit people can use
Templates in the tools your team already has, exported in the formats they need, named so they are findable.
process
- 01
Interviews and audit
Your team, your customers, your competitors. The gap between how you describe yourselves and how customers do is the brief.
- 02
Positioning
One page, agreed, before design starts. If this is wrong, everything after it is decoration.
- 03
Design the system
Two directions taken far enough to judge, then one taken to completion. Not six logos on a slide.
- 04
Kit and guidelines
Assets, templates and a short guide, delivered with a working session rather than a PDF and silence.
deliverables
- Positioning statement
- Logo suite and full asset export
- Colour, type and layout system
- Voice guide with worked examples
- Templates for deck, social and email
questions
No, and it is usually a bad idea. The rollout is sequenced by what customers see most, so the visible surfaces change first.
Common. Plenty of clients have positioning and need the system, or have marks and need the voice. It is scoped to what is missing.
Yes, as a separate engagement before this one. Naming has its own timeline and its own legal checks, and bundling it compresses both.
Need thisbuilt?
Brand engagements start at From $4K. Tell us the scope and we will come back with a fixed number.