Skincare
MASAAMI
A skincare range merchandised as a sequence rather than a shelf, with the sets doing the basket building.
- Sector
- Skincare
- Market
- India
- Live
- masaami.com/
Four products, sold as one ritual.
the brief
A four product range has a shelf problem.
Laid out as a grid it looks like a small brand, and every product competes with the other three for the same order. MASAAMI sells a ritual, so the site had to sell the order they go in.
the build
Steps, not options.
A Shopify storefront where Tonée, HydraHug, Sundowner and Pure Pamper are presented as steps rather than options, and the duo and the full ritual set carry the average order value instead of a discount code doing it.
outcome
- 01
Shopify
built with
- 02
4
products in the ritual
- 03
INR
currency
stack
- Shopify
- INR
see it live
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