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Organic baby skincare

Fleurs de Peau

Organic baby skincare published in French, English and German off a single catalogue.

Sector
Organic baby skincare
Market
Europe
Live
fleurs-de-peau.com/en

Three languages, one shelf.

the brief

Trust does not survive being read in your second language.

Skincare for infants is sold on trust. Selling it across Europe means a German parent and a French parent have to arrive at the same product page, not at a translation bolted on after launch. 

the build

Three locales off one catalogue.

A Shopify storefront published in French, English and German from a single catalogue and priced in euros, so the organic, vegan, hypoallergenic and dermatologically tested claims carry through every locale rather than only the one the copy was written in. 

outcome

01

Shopify

built with

02

3

languages

03

EUR

currency

stack

  • Shopify
  • EUR
  • FR / EN / DE

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