Marketing has a weekly rhythm everyone agrees on and nobody keeps. The content ships late, the review chase never happens, and the report gets written the morning of the meeting.

how it runs

Attribution is wired before any automation runs. If you cannot see what worked, more of it is a guess with a budget attached.

the workflows

01
SEO content pipeline
Briefs built from what the market is searching for, drafted in your voice, and queued for a human edit rather than published unseen.
02
Ad creative variants
New angles generated from the creatives that are already winning, so testing continues in the weeks nobody has time to make anything.
03
Review collection
Asked at the point the customer is happiest, which is usually days earlier than anyone gets around to asking.
04
Cart recovery
Sequenced by value and by what was in the cart, rather than one generic reminder sent to everyone at the same interval.
05
Attribution reporting
What the spend returned, assembled from the platforms and your own orders, before the meeting rather than during it.

how it holds up

01
Attribution before automation
If you cannot see what worked, more of it is a guess with a budget attached. Measurement is wired first, every time.
02
The leaks pay for the engine
Cart recovery and review collection go first because they usually cover the cost of the rest inside a quarter.
03
It runs whether or not anyone is in
The content and ad pipelines are on a weekly clock. The point is the weeks when the team is busy, not the weeks when it is not.
04
We switch things off quarterly
Most marketing stacks are a third dead weight. Pruning is part of the engagement rather than something to do eventually.

what it will not do

It needs 90 days of data before the attribution is worth acting on. Before that we are reporting, not concluding, and we will label it that way.
Nothing publishes unseen. Content is drafted and queued for an editor, because the failure mode of unattended publishing is the kind you find out about from a customer.
It will not fix a product nobody wants. Automation makes an existing demand cheaper to serve; it does not manufacture one.
Attribution is directional, not forensic. Anyone selling you exact multi-touch truth after the privacy changes is selling you a model, not a measurement.

you supply

running cost

Ad spend and model cost on your own accounts. The workflows themselves are cheap next to the media they are reporting on.

Billed by your own providers, not by us. There is no platform fee and no seat count.

InstallMarketing?

Scoped per stack, 90 days before attribution is worth acting on. Tell us about your setup and we will confirm it fits before taking anything.